In preparation for its relaunch on March 3, Vancouver Island Brewing has announced celebrations in Victoria at on March 1 at The Strathcona Hotel and Vancouver on March 2 at The Blackbird Public House.
They have already released three rebranded beers, which are available in stores now, but have plans to release four brand new beers, covering a range of styles from American amber ale to a craft take on a Mexican cerveza.
I look forward to trying them all out!
Find out more below:
Vancouver Island Brewing is back and better than ever
Vancouver – Vancouver Island Brewing is reinventing itself, after having been an industry staple since 1984. A new management team is spearheading a comprehensive transformation of its vision, strategy, culture, workspace, production facility, equipment, along with brand product innovation. What has been known as Vancouver Island Brewery now does business as Vancouver Island Brewing.
“We had to slow down to speed up. We first invested in research with our own people, industry partners, and consumers, and are thrilled to be showcasing our new direction based on that research,” says President, Tim Barnes. “We’ve succeeded in building on over 30 years of brewing and are ready to charge ahead in our new direction to better serve today’s beer drinker. It has been an incredible journey and we are excited to see how our customers and partners respond to the new direction of our company.”
Based on Vancouver Island near the heart of Downtown Victoria, Vancouver Island Brewing takes pride in the lifestyle and ethos of the Pacific North West. To communicate its new direction Vancouver Island Brewing’s Marketing Director Chris Bjerrisgaard led a complete overhaul and reimaging of the Brewery’s master brand and all product lines.”Our consumers were telling us that our brand was no longer what it once was, and we knew we had to make some major changes to reestablish relevance,” says Bjerrisgaard.
Investment in the brewery has been extensive and will make Vancouver Island Brewing one of the strongest contenders in the craft beer market today. There have been significant upgrades made to the production process, from the milling of grain all the way to how the growlers are filled. The tasting room and workspace has also been completely remodelled to give consumers and employees a better experience.
In October of 2016 Danny Seeton joined Vancouver Island Brewing as Production Manager and R&D Brewer. “I’m very excited to be part of the reinvention of Vancouver Island Brewing, in creating new beers that are exciting and relevant to the craft beer market, while reformulating some of our classics.”
The (re)launch will see Vancouver Island Brewing unveiling three exciting “classic” beers that have been rebranded and reformulated and four brand new beers covering a range of styles from American Amber Ale to a craft take on a Mexican Cerveza. The celebration will take place on March 1st in Victoria and March 2nd in Vancouver.
The new portfolio of beers will be available across BC in both government and private liquor stores as well as in finer on premise establishments. Limited supply will also be available in Alberta, Manitoba and Saskatchewan.
For more information please visit: http://cts.vresp.com/c/…
About Vancouver Island Brewing
Since 1984 Vancouver Island Brewing has been serving finer craft beers from the heart of downtown Victoria BC. Now starting a new chapter, Vancouver Island Brewing is redefining itself as a leader again in the craft brewing industry, under new ownership and management. Vancouver Island Brewing believes in connecting with the people who make our beer, sell our beer, and buy our beer, as well as the land & sea that surrounds us.