Central City Brewers & Distillers has announced a new seasonal release called Beer League. This craft brewed lager is being marketed to sports fans and was created to be a approachable, easy-drinking, and flavourful.
Find out more below:
Now introducing: Central City’s easy-drinking ‘Beer League Craft Brewed Lager’
Surrey, British Columbia. Beer League is the latest in craft beer to hit the market and show an approachable style to craft beer flavour. Swinging for the fences, this new craft lager will be available in British Columbia, Alberta, and Manitoba, in March 2017. Beer League is the newest brand to come from Surrey, BC’s Central City Brewers & Distillers.
Brewed as a traditional craft lager, the Beer League recipe was created to be an approachable, easy drinking, and flavourful, craft beer. Sports-focused, the brand plays tribute to the weekend warrior and recreational team sports beer drinker. Nothing says team spirit like sharing a 6-pack of Beer League after the big game.
Central City’s Brewmaster Gary Lohin adds, “We wanted to create a brand that could get more people into craft beer with great flavour, affordable pricing and a relatable image. Beer League is a beer that we are very proud of, and has the potential to get more people across Canada enjoying the great flavour of a craft brewed lager.”
The official launch date for Beer League Craft Lager will be March 15th at the Central City Brewpub at 871 Beatty Street in Vancouver, BC. The launch event will focus on the sporting nature of the brand, with games such as table hockey, darts, and bean bag toss. A light-hearted approach to competition is true to the beer style and the beer league competitor.
Dedicated to supporting and engaging with athletes of all levels, Beer League is a proud sponsor of sports teams in Canada. Beer League will be available at the Scotiabank Nat Bailey Stadium through the summer of 2017. Packaged product and draught Beer League Craft Brewed Lager will be available at select locations in British Columbia, Alberta and Manitoba.
To learn more, visit beerleaguebrew.com, and follow Beer League on social media:
About Beer League
Beer League Craft Brewed Lager is brewed by Central City Brewers & Distillers. Twice winners of the coveted Canadian Brewery of the Year Award, Beer League was designed to be a best in class craft beer with an easy drinking flavour. Whether you are celebrating after a big game or simply looking for a refreshing craft lager, hit it out of the park with Beer League.
You can also see more from Central City at centralcitybrewing.com, and on social media:
About Central City Brewers + Distillers:
Central City is a craft brewery and distillery in the business of developing, producing and selling international award-winning, premium craft beer and high quality distilled spirits brewed without compromise. Based in Surrey, British Columbia, CCBD was voted Canada’s Brewery of the Year in 2010 and 2012. Their Red Racer brand has become a cult icon among craft beer enthusiasts throughout North America.